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Tea In Tangier

a journey to tangier, assilah, & the countryside inbetween

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Interior InspirationMeet The Maker

Amaz Sneakers #MeetTheMaker

It was the colours and designs of Amaz sneakers that initially caught my eye on Instagram, but it was the story behind the images that drew me in, so I thought it would be a good idea to share that story with you.

Amaz is a contemporary Moroccan brand of ethical and handcrafted sneakers (trainers) that was started by Fadela Bennani when she returned to her hometown of Casablanca after living in Paris, where she had graduated from the Paris Business School and then worked for several years as a Strategy Consultant – but in 2009 it was time for a change, and Amaz was born.

#1 TELL US A LITTLE ABOUT YOURSELF AND AMAZ

I’m Fadela Bennani, 33, born and living in Casablanca now. I lived a few years in Paris and decided to come back home in 2009, I was missing Morocco too much! Before creating AMAZ  last April, I was pretty far from the fashion and creative world. I graduated from ESSEC Business School in Paris and worked for many years as a Strategy Consultant. The idea of creating AMAZ came from my love since being a teenager for sneakers and for Moroccan craft.

 With AMAZ, I wanted to showcase the ancestral skill of Moroccan craftsmen and to support the Moroccan footwear industry. AMAZ also considers solidarity as a fundamental value. Through the AMAZ for Education program and in partnership with the NGO,  Education For All, each pair sold equals to one day of boarding school for a girl from the remote villages in the Moroccan High Atlas mountain. 

AMAZ is also a vegan and eco-conscious brand,  using neither animal-derived material nor packaging made of cardboard or plastic, the packaging of each pair consists of a reusable fabric tote bag.

#2 WHAT IS THE INSPIRATION BEHIND YOUR DESIGNS/ SHOES?

My inspiration is fully from our wonderful Moroccan crafts heritage. Through both collections “Terz” and “Mozouna” I incorporated elements of the Moroccan crafts: “Sfifa”, “Terz Fassi” and “Mozouna”. The “Sfifa” is traditional trimmings made in organic silk thread, the “Hrir”. The “Sfifa” traditionally decorates djellabas and caftans that are traditional Moroccan clothes. The laces are in “Sfifa” which also is at the back of all AMAZ models. The “Terz Fassi” refers to the art of traditional Fes embroidery. I wanted to pay tribute to this magnificent know-how through the “Terz” collection, which is made with a fabric inspired of the patterns of “Terz fassi”. The designs of the “Mozouna” collection are adorned on each side with a Berber sequin hanging from a woolen thread, that you find in traditional Berber clothes and carpets.

#3 WHAT IS THE BEST PART OF THE DESIGN PROCESS FOR YOU?
 When I meet someone wearing AMAZ sneakers in the streets of Casablanca.
#4 DO YOU HAVE A FAVOURITE ?
Not really, I designed all the models with a lot of love!
#5 PLANS & DREAMS FOR 2017?
Launch a men’s collection and export AMAZ to Europe!
#6 WHERE CAN PEOPLE BUY YOUR SHOES?
The price of all the AMAZ models in Morocco is 440dhs with free delivery.
AMAZ Facebook and Instagram pages are at the following: @amazsneakers
For orders outside of Morocco you can check all the models on the estore: www.amaz-store.com.
For orders and deliveries in Morocco, you can contact me on Facebook and Instagram or send an email to amazsneakers@gmail.com
I’m also frequently part of designers pop-up sales. The next one is planned for this Thursday Sept 14th and Saturday 16th in the concept store La Fabrique in Casablanca.
#7 AND FINALLY – YOUR FAVOURITE PLACE FOR COFFEE (OR TEA)!!
Bondi Coffee Kitchen in Casablanca, definitely the most cosmopolitan spot in town!
x

amazbondi coffeecasablancafadela bennanimade in moroccomeet the makermoroccoshoessneakerstangiertrainers
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This is a little note of appreciation to the artis
This is a little note of appreciation to the artists who, come rain and shine, share their creativity with all who pass by in the medina - and it is also a little request to all those who pass through...when possible take the time to appreciate, engage and maybe even buy a work of art to slip inside your suitcase and remind you of your travels. It will be appreciated - and will also be more helpful than being simply another image on our collective instagram feeds!!! And yes...that painting by Mustapha is now on my wall #artistsofassilah #artistsofmorocco #shoplocal

Slow Sundays – birthday celebrations, old friends,
Slow Sundays - birthday celebrations, old friends, new friends, the people, Spanish, French, Italian, English, Moroccan...the food, and of course this view.

Sunday morning shopping in the medina…
– on tren

Sunday morning shopping in the medina...
- on trend pink and yellow handwoven throws
- beautiful vintage berber carpet cushions (that striped one!)
- a pom-pom adorned handwoven saddlebags
- the fine patterned work of a tuareg reed and leather mat

From @bazaar.omar
And @art_deco_assilah

all #handmade in Morocco! 
#thingsthatmakemehappy
##lifeinthemedina 
#artisansofmorocco
#textiles

Shifting my focus from a feast for the stomach to
Shifting my focus from a feast for the stomach to a more visual feast. Beautiful handwoven works of art to have underfoot.
#moroccancarpet ##tapismarocain #moroccancraft #handwoven #pinkandgreen

It's Friday – so appropriately ending a week of fo
It's Friday - so appropriately ending a week of food posts with a fabulous bowl of couscous.  As the guidebooks always say, the best moroccan food can usually be found in the home and today's offering is straight from the kitchen of Jumila - who also cooks on request for guests staying in @dar_ambrosia 

#fridaycouscous #couscous #madeinmorocco #moroccanfood

More snacking in the medina – caliente /kalinte is
More snacking in the medina - caliente /kalinte is a chickpea flan best eaten fresh from the medina oven with a sprinkling of salt and cumin. It is delicious!
#moroccanstreetfood

Harvest after the rain – still posting about food
Harvest after the rain - still posting about food but today's purchase is a little healthier as the mushroom man was doing his rounds in the medina - any top tips or fave mushroom recipes to suggest???

Cookies and carpets – perfect sunday morning in th
Cookies and carpets - perfect sunday morning in the medina #asilah #assilah #moroccancarpet #moroccanstyle

Happy Monday morning from the medina…it's a love
Happy Monday morning from the medina...it's a lovely 'gentle' time of year here. The sun is shining, the medina isn't crowded and my rosemary is blooming #autumninmorocco


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