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Interior InspirationLifestyleMeet The MakerRetail TherapyUncategorized

RUE MAGHREB #MeetTheMaker

It’s great seeing young designers creative and focussed amidst everything else (like school) they have to do, especially when that creativity has a direct connection to their roots and culture that inspires them. Nissrine  has done exactly that with her designs for her label Rue Maghreb where she interprets symbols and elements that are intergral to her Moroccan heritage and creates a place for these images on the streets of her hometown Chicago

#1. Tell us a little about yourself and your work.

I’m Nissrine and I’m a 17 year old from Chicago who has started a brand, Rue Maghreb, back in 2018 to educate and empower the Maghrebian identity across the world, but mainly in the U.S. where people who come from a North African background are misrepresented. As a North African myself (Moroccan), I notice that we are separated from one another living in the U.S. It almost seems that there is a place for every other culture rather than my “group”.

 

#2. What is the inspiration behind your designs?
 I would say the inspiration of my designs comes from what I see as Maghreb. When I imagine El Maghreb, I see tagines, spices, mint atay, strong color women, THE BEAUTIFUL DOORS (which is also why our logo is shaped like a door). I’d also say my inspiration comes from both my cultures, I’m half Mexican half Moroccan, but i’d say both my sides collide and make me the person I am. It’s what i’ve grown up with and what my parents have taught me that inspire me. Hearing Rachid Taha, Cheb Khaled on blast most of my life because my mom and dad are obsessed connected me with my roots. I’m absolutely obsessed with Rachid Taha’s style and just the way he lived his life, he’s someone I look up to. His writing was so beautiful, so I’d say Rue Maghreb is a homage to him.
#3. What is the best part of the design process for you?
 Best part of the design process for me would have to be thinking about how to create a piece where people I have never met immediately know my ethnic background. Ever since I was little I would make sure to let anyone and everyone know what I was (I still do it). It just makes a great conversation starter, and it’s something i’m truly proud of. Half of the reason I started this brand is because I always told people, I want to find a way where I could walk around Chicago and half people know my background without even having to say anything. It’s a way to meet new people, and that’s the fun bit for me! I love meeting people who are so involved in their roots because that’s what makes you, you. I know I am the person I am today because my family has always made me embrace my roots and not feel ashamed, even in the tough times we are living in in America.
 My favorite design has to be the “Spill the Atay” top we made!
Hands down THE BEST DESIGN we’ve created so far. I think it’s a great way to merge the western world with Morocco. Obviously, we Moroccans love our mint atay, and especially for a brand where North African/Berber culture collide with the western world, it’s perfect!
#4.  Plans and dreams for the year ahead.
 My plans for the year ahead would be getting more and more new people checking us out, growing the Rue Maghreb fam, as we call our family! Followers is such a dehumanizing word that has been used in society and can be damaging. What ever happened to having friends and family? Now they are just followers, and we need to change that quick. Also, we are the Rue Maghreb Fam because I want the brand to be more than just clothing in the future, I do want to be able to host events to bring us together. I feel that we North Africans are so spread out from one another around the globe and I want to find a way to bring us closer together as if we were back in the bled.
#5. Where can people buy your designs?
 You can check us out at Ruemaghreb.com or on Instagram @rue.maghreb
#6. And finally – your favourite place for coffee (or tea) in town.
 Favorite place for coffee or tea would have to be Cafe Tingis in Tangier! Anthony Bourdain which was a world renown chef went there when he traveled to Tangier, and I was able to go last year! The vibe is great, so chill. If you ever come to Chicago I suggest you go to Philz Coffee! They have a mint mojito coffee drink that reminds me of our delicious tea back home!
x

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